The best Black Friday deals for parents who refuse to buy junk no one needs
Remember when Black Friday was actually on Friday? Those days are long gone. Now it’s basically October through December, with brands stretching their sales longer than your kid’s bedtime negotiations. And honestly? It makes sense. Companies know our budgets are tighter than ever, and they’re fighting for every dollar.
Here’s the thing: if it exists, it’s probably on sale right now. Which means the real challenge isn’t finding a deal—it’s not buying stuff just because it’s marked down. Be intentional. Check your lists and actually stick to them. And before you start worrying about how many gifts are piled under the tree, remember that kids are actually happier with fewer toys. Science says so, and your living room floor agrees.
The brands and products we’re sharing here aren’t random—they’re companies we genuinely love, with quality products and missions we support. Shopping with your conscience matters. And whenever possible? Shop small and local. Your community (and your soul) will thank you.
Now, let’s talk about what’s actually worth buying.
Looking for more gift ideas? Check out all of our holiday gift guides!
The best Black Friday deals 2025 at a glance
- Allbirds
- Avocado
- Brooklinen
- Bijou Build
- Bombas
- Cozy Earth
- ettitude
- Glossier
- Hanna Andersson
- Hill House Home
- Janie & Jack
- KiwiCo
- Lalo
- Little Sleepies
- Lovevery
- Magnetic Me
- Mejuri
- Mother Denim
- Nordstrom
- State
- Summersalt
- ThirdLove
- Ulta
Best Black Friday Deals Allbirds
We’ve paid full price because they’re unequivocally worth the investment, but during their Black Friday sale, it’s hard to pass up a new pair of Allbirds. Right now, everything is up to 50% off. And between their comfort, washability and sustainability, they’re a fab holiday gift as well!
Best Black Friday Deals Avocado
Avocado’s organic mattresses have been a longstanding favorite of ours, from cribs to our own beds. There’s just something about knowing you’re not facedown in a cloud of chemicals that hits right. They also make incredible organic cotton sheets that are just the right balance of crisp and soft. Right now they’re offering up to 20% off which is about 10% higher than they usually do!
Best Black Friday Deals Bijou Build
Let’s be honest. Not every play structure is an attractive addition to your outdoor space. This one on the other hand turns your yard into a kid-friendly oasis. Designed by a toy industry expert and mom of three, Bijou Build’s modular play structure is all at once a place to play and relax, with endless possibilities for expansion. Right now you can save 20% on their revolutionary Bijou Build Mainstay which includes the Clamber Climing Wall and a cozy 5 foot hover platform for inside. Want to expand? You can add another and connect with a rope bridge. Or hang the Bijou Sway swing inside and sip your coffee in the shade. It’s truly an investment for the entire family!
Best Black Friday Deals Bombas
Life really is better when you’re wearing comfy socks. Bombas makes some of our faves for the entire family–especially anyone with a running habit. Currently the entire site is 25% off with code BLACKFRIDAY25.
Best Black Friday Deals Brooklinen
Save 25% sitewide (and 50% off bundles) on Brooklinen’s award-winning super-plush towels, fluffy robes and other cozy home essentials.
Best Black Friday Deals Catbird
If I am a giftee on your list this year, this is your stop. I always have a Catbird pick on my Christmas list–from their delicate charm necklaces to the dainty gold stacking rings I’ve worn non-stop for literal years, everything is so incredibly giftable. And if jewelry isn’t their thing, pop into their home and beauty section for some seriously fun finds. Everything on the site is 20% with some soon-to-be-retired styles marked down 30%.
Best Black Friday Deals Cozy Earth
The bamboo sheets, luxe comforters, and insanely plush Cuddle Blankets from Cozy Earth are always a top-pick of mine. For one thing, they just seem to get better with every wash. They’re also free of chemicals so I’m not worried about any harmful materials or treatments to the fabric I’m falling face-first into at the end of every year-long day. And bonus! They come with a 100-night sleep trial and a 10-year guarantee. (You’ve got nothing to lose!) Their entire site, (which also includes other cozy-adjacent things we love like pajamas and lounge socks) is currently 35% off with code MOTHERLY.
Best Black Friday Deals Crocs
Are they stylish? Nope. Not in the least. (Don’t @ me, I’m not changing my mind.) Have I also purchased at least 15 pair throughout my kids’ lifetimes? You bet. Even as a tween and teen they’re still on their holiday lists each year and I always make sure to buy them on sale. Crocs is offering up to 60% off select colors and styles for the whole family–but colors go fast! So don’t snooze on it!
Best Black Friday Deals ettitude
From their luxe, sustainable fabrics to their Certified B Corp status, ettitude is a brand that lets us sleep soundly literally and figuratively. And while their CleanBamboo Signature Sateen Sheets are basically perfect in every way, it’s their spa-like Waffle Towels that have us completely converted. Right now you can save 30% off sitewide with up to 60% off final sale.
Best Black Friday Deals Glossier
From the reinstated OG Balm Dotcom to their freshly-expanded fragrance line, Glossier has done an incredible job of keeping us hooked. (And now, some of our kids are old enough to create Google slide wish lists which feature the brand heavily.
) Their Black Friday sale is pretty great, with 25% off almost everything and 30% off orders $101+. I’ve listed below the two gifts my teenage daughter has requested because even though I do this for a living, she’s got her finger directly on the pulse.
Best Black Friday Deals Hanna Andersson
Hanna Andersson has forever been a go-to for high quality, made-to-last kid clothes that somehow seem to fit forever. Right this second everything is 50% off–including their matching family holiday pajamas and holiday looks that will make this year’s card the best one yet.
source https://www.mother.ly/holidays/holiday-gift-guides/the-best-black-friday-deals-2025/
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